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Brand issues for Aussie salmon could be a Kiwi opportunity

ANALYSIS: Australians are buying more King Salmon farmed in New Zealand as the local industry fights allegations of environmental irresponsibility.

WATCH: NBR Senior journalist Lachlan Colquhoun speaks with Simon Shepherd.

The Australian salmon industry is producing almost 300% more salmon today than it did two decades ago, but there is an emerging problem which could be an opportunity for New Zealand.

Trust in the local product – which is almost exclusively the introduced Atlantic species farmed in pens – has

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Lachlan Colquhoun Mon, 17 Mar 2025
Contact the Writer: lachlan@nbr.co.nz
News tip? Question? Typo? Let us know: editor@nbr.co.nz
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Brand issues for Aussie salmon could be a Kiwi opportunity
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