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Hot Topic Summer features
Risky Business
5 mins to read

How AI is affecting the way organisations respond to a crisis

ANALYSIS: Will it help them bounce back quicker from a crisis and are there any risks associated with using the technology?

NBR columnist Dan Laufer speaks with Hamish McNicol.

Dan Laufer Mon, 31 Jul 2023

Recently there has been a lot of commentary about how AI will change the way businesses operate but there is still a considerable amount of uncertainty regarding the impact of this technology on businesses. For example, how will AI change the way organisations respond to a crisis? Will it help them

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Dan Laufer Mon, 31 Jul 2023
News tip? Question? Typo? Let us know: editor@nbr.co.nz
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Risky Business Dan Laufer ChatGPT AI crisis communication Timothy Coombs (Tim) crisis management confusion (error) matrix
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