America stores open for Kiwi antioxidant supplement brand MitoQ
The company has signed a 12-month exclusive partnership with The Vitamin Shoppe.
To date, MitoQ has sourced most of its revenue from selling direct to consumers.
It was something of a “sliding doors moment,” says Mahara Inglis, chief executive of New Zealand antioxidant supplement company MitoQ.
He was referring to how the company managed to get stocked in almost 700 stores in the United States through The Vitamin Shoppe, one of the top specialty health
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