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Primary Industries
9 mins to read

Academic urges kiwifruit industry to address problems

‘Denial is the poisoned chalice, easily drunk by those who have worked hard to build the status quo.’

Kate McVicar Thu, 17 Apr 2025
Key points
  • What’s at stake: A new report outlines key challenges for New Zealand's kiwifruit industry and potential next steps. 
  • Background: Revenue from the kiwifruit industry has grown from $1 billion to $4.5b over 25 years. 
  • Main players: University of Waikato, Frank Scrimgeour, kiwifruit industry, Zespri, New Zealand Kiwifruit Growers Incorporated.

A University of Waikato academic is encouraging New Zealand’s kiwifruit industry to recognise challenges in the sector and start work to address them.

As New Zealand’s largest horticulture export, kiwifruit are a significant contributor to the economy, making about $2.2 billion for New Zealand

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Kate McVicar Thu, 17 Apr 2025
Contact the Writer: kate@nbr.co.nz
News tip? Question? Typo? Let us know: editor@nbr.co.nz
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Key points
  • What’s at stake: A new report outlines key challenges for New Zealand's kiwifruit industry and potential next steps. 
  • Background: Revenue from the kiwifruit industry has grown from $1 billion to $4.5b over 25 years. 
  • Main players: University of Waikato, Frank Scrimgeour, kiwifruit industry, Zespri, New Zealand Kiwifruit Growers Incorporated.
Academic urges kiwifruit industry to address problems
Primary Industries,
108696
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