‘The Women’s Game’ a fine idea, but will it ever pay for itself?
OPINION: Brand new show on Sky Sport a great initiative but not clear whether it is commercially viable.
NBR columnist Martin Devlin speaks with Hamish McNicol.
The Women’s Game. A brand new show on Sky Sport presented by women, produced by women, worked on only by women, and featuring only women’s sport.
It’s a great initiative with, for me, two key questions attached: Is it commercially viable and will women watch it?
Let’s deal with the latter one
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