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Playing the Ball
4 mins to read
15

Altrad who? All Blacks deserve better-known sponsor

OPINION: NZ Rugby, in taking the best deal, has settled for less.

Martin Devlin Tue, 10 May 2022

I’m not buying it and I won’t be wearing one. I’m talking about the new All Blacks jersey, with naming rights sponsor Altrad emblazoned across its front, unveiled for the first time last week when worn by our Olympic champion women’s side at the HSBC Canadian Sevens.

NZ Rugby announced

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Martin Devlin Tue, 10 May 2022
News tip? Question? Typo? Let us know: editor@nbr.co.nz
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Tags
Playing the Ball Martin Devlin All Blacks Altrad INEOS
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