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Hot Topic Hawke’s Bay
Hot Topic Hawke’s Bay
The Flip Side
5 mins to read

Too much market research stating the bleeding obvious

Covid-19 has tipped sector into overdrive but findings are often malarkey.

Dita De Boni Wed, 13 May 2020

Unlike coffee shops, bars, pubs and restaurants, there is an industry not just surviving but thriving in the midst of the global pandemic we find ourselves in. 

Call it consumer insights, sentiment, market research or shopper snapshots, the market for fossicking around people’s heads and

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Dita De Boni Wed, 13 May 2020
Contact the Writer: dita@nbr.co.nz
News tip? Question? Typo? Let us know: editor@nbr.co.nz
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Too much market research stating the bleeding obvious
The Flip Side,Opinion,
83594
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