The Story
Food
Radar Revisited: Pic’s Peanut Butter
Quick Facts
What it does: Makes ‘really good’ peanut butterTurnover: $34 million
Staff numbers: 53
Compound annual growth rate: 28% per annum for past five years
Export revenue percentage: 47%
Dissatisfaction at the declining quality of peanut butter in New Zealand and retirement downtime led Bruce ‘Pic’ Picot to sell peanut butter at a Nelson farmers’ market, laying the groundwork for a company with turnover of more than $30 million.
“I got really cross when we started
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Radar Revisited: Pic’s Peanut Butter
Food,
92174