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Hot Topic Hawke’s Bay
Hot Topic Hawke’s Bay
The Story
Tourism

Radar Revisited: Hobbiton Movie Set Tours

Quick Facts

What it does: Provides tourism experiences based on Lord of the Rings and Hobbit movie sets
Turnover: $5m-$6m
Staff numbers: 40
Compound annual growth rate: N/A
Export revenue percentage: 2%

“It has been a rollercoaster”, admits Russell Alexander, chief executive of Hobbiton Movie Set Tours, about the journey since he set up the tourism attraction in 2002.

The impact of Covid-19 has been huge on New Zealand’s tourism industry, with international visitors accounting for $17.3

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Radar Revisited: Hobbiton Movie Set Tours
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92186
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