What it does: Provides tourism experiences based on Lord of the Rings and Hobbit movie sets Turnover: $5m-$6m Staff numbers: 40 Compound annual growth rate: N/A Export revenue percentage: 2%
“It has been a rollercoaster”, admits Russell Alexander, chief executive of Hobbiton Movie Set Tours, about the journey since he set up the tourism attraction in 2002.
The impact of Covid-19 has been huge on New Zealand’s tourism industry, with international visitors accounting for $17.3
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