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Hawke’s Bay
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Prolife Foods
Quick Facts
Food distribution and manufactureCrosby family owns 87%
Annual revenue of $300 million
Established in 1984
Based in Hamilton
Prolife Foods was accidentally started in Bernie and Kaye Crosby’s kitchen in Hamilton after an importer defaulted on a loan they had given; the couple repossessed the dried apricots that had been brought into the country with the loan.
They packaged the apricots up and drove around the
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Prolife Foods
Food,
92130