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Mix Limited

Quick Facts

Founders Shane and AJ created Mix in 2000 with a washing machine pump and a credit card, and since then have been on a relentless journey of democratisation, creating good-quality natural products for all.
Turnover: $50 million
Staff numbers: 80
Compound annual growth rate: 36%
Export revenue percentage: 75% to Australia, Malaysia, Singapore, China, the US and Canada

Auckland map

It’s no coincidence Mix Limited specialises in beauty products that offer “salon quality at supermarket prices.”

One of its founders has a background in hair salons and the other started out in supermarkets.

Shane Young was a barber in the trendy Auckland suburb of Ponsonby when a

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Mix Limited
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