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Hawke’s Bay
The Story
Manufacturing
Metalform
Quick Facts
Metalform takes the pain out of R&D, procurement, manufacturing, warehousing and logistics, enabling our customers to focus on sales and marketing and growing their business.Turnover: on track for about $19m to $20m this year
Staff numbers: 87
Compound annual growth rate: Last year growth rate was 53%, this year to date its around 24%
Export revenue percentage: Directly exported (our own product lines) around 15%. Indirectly exported (we manufacture, package, warehouse and ship, but customer owns product at time of export) around 50-60%
Dannevirke-based Metalform was conceived in 1961 and originally built one product: rotary display stands. Founder Bryce Easton and just one employee churned out the goods.
But Easton almost made a fatal business mistake in those first few years – he made the product too well and the stands
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Metalform
Manufacturing,
92163