MARKETING PLAYS OF THE WEEK: NZ Tax Refunds lacklustre Woohoo, why Treasury's Genesis share offer ads get a song
Fri, 21 Mar 2014
#1
Client: NZ Tax Refunds
Agency: NA - in house
Last year NZ Tax Refunds established a chief marketing officer role - it hired Chris Cameron - and is using Special Group less. The agency had helped established the Woohoo brand, and that campaign had taken out the financial services
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