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Lego wins trade mark dispute with Zuru

Judge finds NBR Listers’ company engaged in ‘aggressive attempt’ to gain leverage from Lego’s brand.

Zuru’s Max Build More bricks were designed to take market share from Lego.

Tim Hunter Wed, 19 Jul 2023

A trade mark dispute between Danish company Lego and the NBR Lister Mowbray family’s toymaker Zuru has been resolved in Lego’s favour at the High Court.

The dispute arose after Zuru promoted its Max Build More building brick toys sold in The Warehouse as “Lego bricks compatible” on

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Tim Hunter Wed, 19 Jul 2023
Contact the Writer: thunter@nbr.co.nz
News tip? Question? Typo? Let us know: editor@nbr.co.nz
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Lego wins trade mark dispute with Zuru
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