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Last Word
6 mins to read

How not to do PR

ANALYSIS: Or, how to lose friends and alienate an entire newsroom.

Jamie Beaton with first book in NYC.

Last month, your co-editor presented to 80 or so public relations professionals about what NBR is and how we do what we do.

That was alongside BusinessDesk editor (and former colleague) Victoria Young and RNZ senior business journalist Nona Pelletier.

It was a lively evening, which some generously

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How not to do PR
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