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Ethical standards drive hopes for wool industry

Fashion trends and regulations are moving in favour of ethically sourced wool, and Australasian producers could benefit.

Merino and Co is pitching to growers dismayed at the the price they get for their product, and what they pay for a jumper.

The stunning debut of a small wool company on the ASX over the last week has shown that despite the global downturn in wool demand there is optimism around the industry’s re-invention as a premium niche and ethical product.

Merino and Co listed on the ASX on Wednesday of last week in an IPO which

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Lachlan Colquhoun Tue, 05 Nov 2024
Contact the Writer: lachlan@nbr.co.nz
News tip? Question? Typo? Let us know: editor@nbr.co.nz
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Ethical standards drive hopes for wool industry
Investment,
106553
true