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Hot Topic Hawke’s Bay
Hot Topic Hawke’s Bay
Hunter’s Corner
6 mins to read

Electricity retail, where confusion marketing lives on

ANALYSIS: The Electricity Authority is commissioning a new price comparison website when the real question is why it’s even necessary.

Prices for electricity are hard to find, let alone compare.

Tim Hunter Fri, 12 Jul 2024

You’re in a supermarket for a loaf of bread. You find several brands on the shelf but the bread looks all the same.

None display a price. This one says it is only available in a package with peanut butter and a banana. That one says if you buy more than three you can have each one for 5% less than

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Tim Hunter Fri, 12 Jul 2024
Contact the Writer: thunter@nbr.co.nz
News tip? Question? Typo? Let us know: editor@nbr.co.nz
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Electricity retail, where confusion marketing lives on
Hunter’s Corner,
104855
true