Xero, the global small business platform, today announced the appointment of Angad Soin as Xero’s managing director, Australia and New Zealand, effective immediately.
Reporting to chief revenue officer, Ashley Hansen Grech, Soin is responsible for the region’s strategy, revenue, partner, and customer engagement. Serving in a dual role, Soin retains his position as global chief strategy officer on Xero’s executive leadership team.
Australia and New Zealand is Xero’s largest market and a core part of its ‘Win the 3x3’ strategic priority.
Hansen Grech said: “Angad’s background and experience, including working with me to evolve our go-to-market capabilities, makes him the right fit for this role. I’m excited to work with Angad as we further strengthen Xero in ANZ for our customers, partners, people, and our stakeholders.”
Soin said: “Xero is an iconic company with strong roots and an incredible future in ANZ. I’m excited to lead this strategically important region for Xero and continue to drive growth while deepening our customer relationships.”
Soin’s appointment adds to the existing ANZ leadership team with Bridget Snelling, country manager NZ, and Theo Konstantas, sales director Australia, who continue in their respective roles reporting to Soin.
He joined Xero in 2021 as an executive general manager in the strategy team. He was promoted to global chief strategy officer in February 2023. Prior to that, Soin was at Deloitte for 13 years in various roles including working with global clients to help them develop their strategies including pricing, transformation, and go-to-market.
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