Rebecca Ingram will take up her new role in late March.
Tourism Industry Aotearoa has announced the appointment of its new chief executive, Rebecca Ingram.
TIA chair Gráinne Troute said: “Rebecca’s experience in tourism, government, and industry association roles will be invaluable in leading TIA as we recover and rebuild our tourism industry.”
Ingram joins TIA from seven years at Tourism New Zealand (TNZ), where she has held various roles including most recently as general manager of New Zealand and government relations. Previously she was responsible for TNZ’s PR and major events, leading a global team across 14 markets in showcasing the best of what New Zealand has to offer to visitors.
Ingram has more than 15 years of marketing and communications expertise, with proven experience delivering successful business strategies, communications, and engagement programmes and leading complex transformation in her time at both Spark (previously Telecom) and Chartered Accountants Australia and New Zealand.
Ingram, in taking over from Chris Roberts, who was TIA chief executive for seven years, said: “I am looking forward to joining TIA at this critical time in the industry’s history and playing an active role in the re-emergence of tourism for the benefit of Aotearoa.”
She will take up her new role in late March.
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