Jake Shand flips burger chains to run online community.
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New Zealand’s favourite homegrown community website has a new boss, with the appointment of Jake Shand as the head of Neighbourly.
Neighbourly, owned by Stuff, has skyrocketed to 765,000 members in five years. It is New Zealand’s second-largest online member community, behind Facebook.
Jake has extensive local and international marketing experience, building the UK marketing arm of Les Mills Global from scratch in his role as marketing director, growing their event attendance, social community and licensed health clubs significantly during his three-year stint.
Most recently, he has held the role as head of marketing for Burger King, switching alliances from McDonald’s where he spent his time setting sales records, reshaping menu offerings and driving new promotions as the product marketing manager and national promotions manager.
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