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Southern Cross Health appoints chief of healthcare partnerships

Experienced healthcare executive Russell Simpson took up the role with the Society on March 17.

Russell Simpson.

Tue, 18 Mar 2025

Southern Cross Health Society has announced the appointment of Russell Simpson as chief of healthcare partnerships, effective Monday, March 17.

Society chief executive Nick Astwick said Simpson had impressive experience working for large complex organisations within New Zealand’s health sector and had demonstrated the ability to build and motivate high-performing teams.

“We are delighted to welcome Russell to Society. His leadership and experience will be invaluable as we continue to enhance our healthcare partnerships, enabling us to continue delivering exceptional service to our members.

“Russell has held a number of positions across Aotearoa New Zealand that saw him motivate, inspire, and build high-performing teams. His values and drive to achieve improved outcomes for New Zealanders naturally align with our values and vision, which are absolutely member-driven.”

For the past two years, Simpson has served as the regional director hospital and specialist services – central region, at Health New Zealand. Prior to this, he held national and regional executive leadership roles in public and private health.

Some of his notable achievements included leading New Zealand’s Health System Preparedness Programme for the Ministry of Health during the Covid-19 pandemic, and establishing Impact Collective; a social governance entity bringing together multiple government organisations and iwi to address community needs.

Simpson commented: “I am excited to join Southern Cross Health Insurance and look forward to working with the team to enhance our healthcare partnerships and deliver exceptional service to our members. Together, we will continue to make a positive impact on the health and wellbeing of our members.”


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Southern Cross Health appoints chief of healthcare partnerships
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