The Ogilvy Network NZ has announced the launch of Ogilvy PR in New Zealand.
The Ogilvy Network NZ has announced the launch of Ogilvy PR in New Zealand. The new team, based in the Auckland offices, will be led by Laura Platts, working closely with Ogilvy PR in Australia.
The launch into New Zealand will be Ogilvy PR’s fourth office in the region after Sydney, Melbourne and Canberra.
Ogilvy Network NZ chief executive Kelly-Ann Maxwell commented: “Our re-launch into the market as the Ogilvy Network has been so well received; it’s time we added a PR offering to our capabilities in New Zealand.
“We’ve been working with Laura for some time now and … she brings strong experience into Ogilvy NZ having worked agency side in PR for nearly 10 years across Sydney and NZ.”
This news is the latest in a series of announcements from the agency. Last month Ogilvy PR announced a re-organisation around a consultancy structure and aligned its branding to the global Ogilvy PR brand.
Platts commented: “It feels like the opportunity is ripe to help expand the business into PR, and what better way to do this than as part of Ogilvy PR.”
Platts started within the WPP fold earlier this year. Prior to this, she was managing the PR and activations team at FCB New Zealand, working across a range of clients including Lego and Audi.
As well as setting up the PR agency, Platts’ role will also include managing the Copper activations team, which is part of the Ogilvy Network NZ.
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