Carolyn Luey will start at NZME on August 9 and Laura Maxwell will leave later in 2021.
New Zealand Media and Entertainment (NZME) has today announced two changes to its executive leadership team with chief digital officer Laura Maxwell resigning from the business and former executive Carolyn Luey returning to NZME in a newly created role of chief digital and publishing officer.
The creation of the new CDPO role reflects the evolution of NZME’s executive leadership team to support the ongoing acceleration of sustainable growth across its strategic priorities.
Confirming the changes today, NZME chief executive Michael Boggs thanked Maxwell for her contribution to the ongoing success of NZME.
“Laura’s digital expertise across product development, her rich understanding of the value of data, digital audiences, and digital monetisation has been instrumental in the successful build and delivery of NZME’s initiatives,” he said.
Maxwell joined The Radio Network in 2013 and was appointed as chief commercial officer in 2015 when NZME was launched.
“After eight years and the countless initiatives I’ve helped deliver, the time is right to move on to the next phase of my career,” Maxwell said.
Maxwell has previously led the OneRoof business and currently leads NZME’s digital marketplace GrabOne.
“Laura was also instrumental in ensuring NZME had the technical infrastructure in place to deliver its digital news subscription service New Zealand Herald Premium,” Boggs said.
Maxwell said: “I’m incredibly proud of all I’ve achieved at NZME over the years. The business was really in its digital infancy when I joined. Now, I can comfortably say NZME is a sophisticated, digitally focused business with data at its very core.”
Chief digital and publishing officer
As NZME’s new chief digital and publishing officer Carolyn Luey will be responsible for delivering a sustainable growth strategy for its publishing business.
“Publishing growth is inextricably linked to the ongoing development and success driven by NZME’s digital strategy,” Boggs said.
“With extensive experience as a strategic business leader in large New Zealand telecommunications, technology and media companies, Carolyn brings a wealth of knowledge and understanding of how best NZME can deliver growing digital audience engagement for our commercial partners,” he said.
After five years at NZME, Luey left as chief operating officer in December 2016. She then went on to senior transformational roles at MYOB and Vodafone where she was chief consumer officer.
“My focus had always been about creating positive and sustainable change by leveraging the best of digital to create amazing experiences for customers,” Luey said.
“I’m really excited at the challenge of delivering new innovative strategies to connect even more New Zealanders, [and] to support NZME’s audience and revenue growth, she said.
Luey will start at NZME on Monday 9th August.
Maxwell will leave NZME later in 2021.
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