Internal promotion sees Claire Beatson lead multi-disciplinary team.
Dentsu Aegis Network NZ has today announced that award-winning strategist Claire Beatson has been promoted from WiTH Collective Head of Strategy, where she has overseen market-leading work for ASB Bank, into a newly created role of General Manager of Strategy for the whole network.
In this new role, Beatson will be responsible for growing the strategic offering for Dentsu across New Zealand. She will lead a multi-disciplinary team of strategists across channel and creative capability, as well as continue to lead the strategic direction for ASB Bank.
Beatson joined WiTH Collective in October 2019 and is a highly awarded strategist with numerous EFFIES and a Cannes Grand Prix. She is a thought-leader in creative effectiveness and was a speaker at Cannes on this topic in 2015. Prior to joining Dentsu, Beatson held senior strategic roles with both Special Group and AKQA; she is also the CEO and founder of Nod Luxury Sleep, a wellness company.
Rob Harvey, chief executive officer of Dentsu Aegis Network NZ, commented: “Claire has been a great addition to our team over the past nine months. In particular she has done an outstanding job leading the strategic development for the much-loved ASB brand work.
“Transformational work requires a deep understanding of people and brands, and strategy sits right at the heart of this,” said Harvey.
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