Sirma Karapeeva has been appointed the organisation’s new CEO.
The Meat Industry Association (MIA) has appointed Sirma Karapeeva as the organisation’s new chief executive.
Karapeeva, currently MIA’s trade and economic manager, has been with the trade association since 2015.
Prior to the MIA, she held a variety of trade, policy and regulatory roles at the Ministry for Primary Industries, the Ministry of Business, Innovation and Employment and the former Ministry of Economic Development. Karapeeva has a Bachelor of Business Studies, first class honours, from Massey University, Palmerston North.
She succeeds Tim Ritchie, who is retiring after 12 years in the role.
John Loughlin, chairman of MIA, said: “Sirma has built up important relationships across government and the industry and this will be vital as we collaborate with others to advance the interests of the red meat sector and New Zealand’s wider primary sector.
“Sirma has a strong understanding of the red meat sector’s priorities and challenges, practical experience and understanding of the international trade environment, negotiations and agreements and expertise in policy development.”
Loughlin also thanked Ritchie for his service, noting his outstanding contribution, and wished him well in his retirement.
Karapeeva begins the new role in April.
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