Marty O’Halloran moves to head DDB Worldwide in New York, Justin Mowday to lead NZ.
Justin Mowday has been appointed to lead the New Zealand group business of DDB after Marty O’Halloran’s appointment as chief executive of DDB Worldwide, which will see him relocate to New York.
Mowday has been at DDB New Zealand for 10 years, starting as managing director before taking on the DDB CEO role seven years ago. His step up to the DDB Group CEO role sees him leading New Zealand’s largest agency group; a team of more than 250, encompassing DDB, TRACK (customer experience), Mango (PR, social and experiential), and Tribal (digital). He also joins the OMG New Zealand board.
His appointment follows a decade of strong growth within DDB, with O’Halloran saying Mowday had been a “key driving force behind our success for some years now. His energy and impact on agency culture is immense.”
For Mowday, the appointment is an opportunity he’s excited to get stuck into.
“I’ve always been a huge believer in the collective power of our agency group,” he says. “To have New Zealand’s leading creative, PR, customer experience and digital agencies all under one roof is an incredible proposition and one that our clients are increasingly seeking the benefits of.”
Mowday said, “we say our business is to grow yours and I couldn’t be more excited to be leading the best equipped agency group in New Zealand to do just that.”
Mowday will report directly to O’Halloran who, in addition to his Worldwide CEO role, will remain chair of DDB Group Au/NZ.
This is supplied content and not commissioned or paid for by NBR.
