Mike Petersen will be based in Auckland.
Agri-food digital marketplace developers, Nui Markets, has appointed experienced New Zealand director Mike Petersen as chair of its board.
Until recently, Petersen was New Zealand’s special agricultural trade envoy for six years, where he advocated for New Zealand’s agriculture trade and market access interests and identified opportunities for New Zealand to commercialise its agricultural expertise offshore.
Petersen has extensive governance experience in the agribusiness sector. He is currently chair of Pastoral Genomics and a director of ANZCO Foods and a number of other privately-owned companies. He was previously chair of Beef + Lamb New Zealand.
“I am really excited by Nui’s potential,” Petersen said. “I believe the time is right for new initiatives in providing greater business-to-business engagement through the use of a digital marketplace. Value chains no longer place the consumer at the end of the line, but have them embedded in the centre. Connecting people is the future of business in my view, and Nui can do this easily and efficiently for businesses and in a more sustainable way.”
Chief executive Kevin O’Sullivan said Petersen’s appointment signals a significant shift for Nui as it cements itself as the e-marketplace of choice for agri-food and ingredient business that is fit for a modern world.
“In the past year we have grown to now being the largest e-platform for dairy in Europe, with some of the world’s largest agri-food businesses such as Arla Foods and Valio using our platform to transform their sales process, and scale and enter new markets,” he said.
Nui is headquartered in Auckland, New Zealand with people based in the UK, Denmark and the US.
This is supplied content and not commissioned or paid for by NBR.
