Liz Fraser will be returning to MediaWorks from her current Air New Zealand role.
MediaWorks is pleased to announce the appointment of Liz Fraser as the company’s incoming commercial director. Liz will bring her extensive media experience of more than 22 years to focus on the growth of MediaWorks’ radio, out-of-home, and digital businesses and realise the potential of these market-leading platforms.
Liz is currently general manager, customer, at Air New Zealand, where she has been responsible for leading the customer services and customer experience divisions, as well as the airline’s travel management business, Tandem Travel.
Fraser began her career in the media industry, initially at Television New Zealand in the early 1990s, before most recently working for the airline in a variety of senior leadership roles, including regional general manager for the US, Canadian and South American markets.
With broad experience across a diverse portfolio including sales, marketing and television programming, Fraser is returning to MediaWorks having previously led the sales and commercial teams across radio, TV and digital as group head of revenue, as well as TV sales and marketing director.
MediaWorks chief executive, Michael Anderson, said Fraser’s extensive media experience and track record in the industry were achievements that would prove invaluable. “Liz is an undeniable talent—not only is she a brilliant thinker, but she is also a natural and experienced leader. She has a track record – and an ongoing appetite – for taking on commercial opportunities that drive great results.”
MediaWorks will confirm Fraser’s start date in due course.
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