MD appointed for new agency MSL
Isobel Kerr-Newell will oversee the formation of Publicis Groupe’s agency in NZ.
Isobel Kerr-Newell will oversee the formation of Publicis Groupe’s agency in NZ.
Publicis Groupe has today announced the appointment of Isobel Kerr-Newell as managing director of newly launched public relations and communications agency MSL in New Zealand.
Kerr-Newell will oversee the formation of the agency in New Zealand. She moves into the new role from her position as head of PR and social for Saatchi & Saatchi New Zealand and will launch with an established base of clients. Kerr-Newell has a wealth of local and international experience and has been recognised at numerous awards shows including Cannes Lions, D&AD, New York Festivals, Eurobest and Axis.
Prior to her role with Saatchi & Saatchi in New Zealand, Kerr-Newell was based in London as marketing director for Saatchi & Saatchi across Europe, Middle East and Africa. She has also been on the board of directors for Saatchi & Saatchi Sweden and was part of the network’s global sustainability board. Before this, Kerr-Newell worked with independent communications consultancy SweeneyVesty in Wellington and London.
The launch of MSL New Zealand follows the acquisition of MBM and Affinity ID by Publicis Groupe last year.
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