MBM bolsters senior digital team with the appointment of Denise Tan.
MBM has announced the appointment of Denise Tan as digital director. Working collaboratively with client service director Will Tran, Tan will be responsible for driving strategic thinking and marketing effectiveness across key accounts while helping to drive the continuous evolution of MBM’s digital product.
This new role has been added to the MBM Auckland team to support recent growth off the back of new business wins including Melodics Ltd, E-commerce consulting projects, and MBM’s growing Auckland Council Group remit.
With a passion for developing digital media strategies that address clients’ business needs, Tan brings extensive media experience from her nine years at PHD, leading award-winning brand and campaign work for both Skinny and Spark. Most recently, Tan has been an integral part of teams that have secured global accolades with multiple APAC Effie Golds.
Tan said she was “thrilled to be joining the team at MBM and excited by the agency’s strategic approach to provide its clients with innovative solutions.
“What MBM has achieved to date speaks for itself and I feel privileged to be getting behind the wheel of such an impressive operation.”
MBM head of digital media Emily Isle said: “We are really pleased to have Denise on board. She brings an uplifting creative and positive energy to the team, along with a valuable strategic skill set of performance and brand building digital capabilities.”
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