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eStar promotes Matthew Brovelli to CEO

New CEO has more than 22 years of experience in the technology industry with a focus on SaaS e-commerce solutions. 

Matthew Brovelli.

Fri, 23 Jun 2023

Australasia’s largest e-commerce solutions provider, eStar Online, has promoted Matthew Brovelli to CEO.

Brovelli , who joined eStar in 2019, initially as chief delivery officer, has more than 22 years of experience in the technology industry with a focus on SaaS e-commerce solutions. 

Prior to eStar Online, Brovelli led global and cross-functional teams at SLI Systems, a leader in internet and e-commerce search, and worked for Think3, a private equity firm.  

At eStar, Brovelli will lead a company that facilitates in excess of $1.2 billion a year of e-commerce transactions on behalf of clients that include many well-known Australian and New Zealand brands.  

“I am proud to lead a talented team across New Zealand and Australia to grow our business. Long regarded as an innovator in e-commerce, we have significant opportunities in the area of fulfilment to manage costs while improving the customer experience and driving loyalty,” said Brovelli. 

“We are delighted to see Matthew’s career develop within our business, and welcome his experience and leadership skills to the CEO role,” eStar chair Al Monro said. 


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