Ms Eichbaum will be based in Bangkok and starts the new role in January.
Emma Eichbaum has been appointed head of Kantar TNS Thailand.
Ms Eichbaum became executive director at Kantar TNS in New Zealand nearly two years ago and has held a number of pivotal roles in the business including business development director and lead for the brand and communications disciplines. As part of the leadership team, she has played a key role in setting and implementing business and revenue strategy, driving business growth and thought leadership development.
Initially starting with marketing consultancy ConversaGlobal (acquired in 2007 by what is now Kantar TNS), Ms Eichbaum’s career has seen her work with both public and private sector clients across a broad range of industries including travel and tourism, telecommunications, banking and finance, education, FMCG, exporting, retail, media and publishing. She also initially launched and helmed Kantar TNS’ principal thought leadership study Connected Life in New Zealand.
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