The new MD has nearly 30 years of APAC expertise.
Mark Lepine.
Dynata – the world’s largest first-party data company for insights, activation, and measurement – has announced the appointment of Mark Lepine as the new managing director of its Asia-Pacific business.
With deep-rooted experience in market research and the region, Lepine will oversee the company’s APAC operations, advancing Dynata’s growth and leadership across the market.
Lepine brings nearly 30 years of APAC expertise to his new role, including four years as managing director of APAC at Survey Sampling International (SSI), which merged in 2017 with Research Now and later rebranded as Dynata. Previously, he served in regional management positions at Gartner, WGSN, and Forrester.
With Lepine’s arrival, Dynata looks to continue to leverage its expertise and resources, shaping the future of data-driven decision-making and solidifying its position as the premier provider of first-party data and insights in the region.
“Mark’s market research experience, abilities to lead and drive growth align perfectly with our strategic goals,” said Dynata’s international managing director Chris Watson.
“Mark will have a pivotal role in expanding our reach, elevating our market position, and driving continued success across the Asia-Pacific region. We have complete confidence in Mark’s ability to deliver outstanding results for our clients.”
Lepine said: “I’m thrilled to join Dynata and lead our talented APAC team during this exciting phase of growth.
“Our unmatched capabilities and advanced solutions are truly differentiated assets, presenting us with endless opportunities to drive innovation, unlock transformative insights, and deliver unparalleled value to clients across the vibrant and diverse APAC market.”
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