Annaliese Atina ...
Annaliese Atina.
Ford New Zealand has announced the appointment of Annaliese Atina to the role of managing director. Atina takes on the role from Simon Rutherford who has been appointed to a new regional role within the Ford International Markets Group.
“We’re excited to have Annaliese joining the Ford family and look forward to her insights and ideas gained from her wealth of experience,” Ford Australia and New Zealand president and chief executive Andrew Birkic said. “Ford will certainly benefit from her perspective and the new lens she can put on serving our customers.”
Atina joins Ford New Zealand following several senior executive roles with Coca-Cola Amatil and One New Zealand. Annaliese is a customer-focused, forward-thinking leader who has a passion for building innovative, agile teams, which she believes is key to delivering strong commercial outcomes.
“I am excited to be joining the fantastic team in New Zealand,” said Atina. “Ford has a rich history in New Zealand and is both locally and globally a leading brand with a promising future. It’s a great time to be joining and I look forward to working closely with our team and dealers to help better serve our customers.”
Beyond her professional achievements, Atina is involved in for-purpose endeavours aimed at positively affecting society. A member of Global Women and the Institute of Directors NZ, Atina is a passionate technologist and board member of Technology Users Association of NZ and is head coach of the Ambition Collective, founded to uplift women in business and newly appointed principals.
Atina will start as Ford New Zealand managing director on May 27, allowing for a transition and handover with Rutherford.
This is supplied content and not commissioned or paid for by NBR.
