Edith Bailey will join a2MC from ANZ; group head of marketing Janelle Tong will be interim CMO.
The a2 Milk Company (a2MC) has announced the appointment of Edith Bailey as chief marketing officer.
Bailey will join a2MC from her most recent role as consumer marketing director, ANZ, with Danone Nutricia’s specialised nutrition division, having spent the past 14 years with the organisation in several senior marketing, channel and category development positions. Bailey has significant experience in the infant nutrition category across China, New Zealand, Australia and South-East Asia.
In her most recent role, Bailey was responsible for leading the development of the overall portfolio strategy for ANZ Specialised Nutrition. Prior to her time at Danone, Bailey held senior marketing roles with Pepsico, Campbell Arnotts and SC Johnson & Son.
In the chief marketing officer role with a2MC, Bailey will be responsible for managing the strategic and creative direction of the a2™ brand, developing integrated marketing programmes and leading consumer insights and product innovation.
A2 Milk managing director and chief executive David Bortolussi said: “Edith is a very capable marketing executive with extensive industry experience and track record in driving growth through market leading brands, product innovation and digital marketing. She is also an excellent fit from a leadership and cultural perspective, and I look forward to her joining the company.”
Bailey will commence in her role later in 2021, the start date yet to be confirmed.
Janelle Tong
In the meantime, it has been confirmed that a2MC’s group head of marketing Janelle Tong will take up the role of interim chief marketing officer and join the executive leadership team until Bailey commences in her role later this year.
Tong joined the company in July 2020 and has extensive experience across brand strategy, marketing, innovation and integrated communications, coupled with an in-depth understanding of Asia Pacific markets. She has held senior-level marketing positions in leading consumer packaged goods companies including Pepsico, McDonald’s Corporation, British American Tobacco and Pernod Ricard in Australia, China, Hong Kong, South Korea and Singapore.
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