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Wholefoods store on mission to take on NZ’s largest supermarkets

Small Business Series: GoodFor gears up for equity crowdfund raise, already has US venture backers.

A pantry staples refill company has captured the trend for organic food and a low-waste lifestyle, and has big plans to expand in New Zealand’s grocery market.

GoodFor Wholefoods started out with one refillery store in Ponsonby in 2017 and has expanded since to seven stores around New Zealand,

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Calida Stuart-Menteath Mon, 26 Apr 2021
Contact the Writer: calida@nbr.co.nz
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Wholefoods store on mission to take on NZ’s largest supermarkets
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