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The Flip Side
8 mins to read
1

The craze for personal brands is more sizzle than steak

‘New to the workforce or an experienced CEO, you are now considered a brand,’ apparently.

Dita De Boni Wed, 09 Jun 2021

Most of us will remember a job interview, especially from our early days, meant turning up in our best attire, briefcase with CV and supporting documents in hand, having been grilled by siblings, partners or parents the night before to answer curly questions like “why are there so many gaps in

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Dita De Boni Wed, 09 Jun 2021
Contact the Writer: dita@nbr.co.nz
News tip? Question? Typo? Let us know: editor@nbr.co.nz
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Human Resources Tom O'Neil personal brand branding Covid-19 coronavirus The Flip Side
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The craze for personal brands is more sizzle than steak
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