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Putting wool into mass-produced disposables

Small business series: Woolchemy aims to help revive the wool industry.

Woolchemy chief executive and co-founder Derelee Potroz-Smith feels her Wellington-based startup is on the precipice of something major; something that could shake up multiple industries, not least New Zealand wool, while helping address the scourge of microplastic pollution.

The big idea at

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Putting wool into mass-produced disposables
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