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Hunter’s Corner
7 mins to read

A2 Milk: how to bear bad tidings

ANALYSIS: The company’s new culture of openness has a way to go yet.

Tim Hunter Fri, 05 Nov 2021

There are at least two ways to prepare someone to receive bad news. There is the time-honoured technique of suggesting a sit down before the announcement, for example, and there is also the A2 Milk method.

The latter involves a long preamble suggesting things are generally ok, if you look on the

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Tim Hunter Fri, 05 Nov 2021
Contact the Writer: thunter@nbr.co.nz
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A2 Milk: how to bear bad tidings
Hunter’s Corner,Columns,
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