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General Business
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Why aren’t more women founding startups?

Research shows fewer women undergraduates students want to become entrepreneurs than their male counterparts. How do we close the gap?

Junofem CEO Dr Jenny Kruger.

Dr Jenny Kruger is something of an accidental entrepreneur. She stepped up to run Auckland femtech startup Junofem when the founding female chief executive stepped down in early 2021.

Junofem sells a device that helps alleviate urinary incontinence, a condition that afflicts up to one in three women

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Fiona Rotherham Tue, 11 Feb 2025
Contact the Writer: fiona@nbr.co.nz
News tip? Question? Typo? Let us know: editor@nbr.co.nz
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Why aren’t more women founding startups?
General Business,
107728
true