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Hot Topic EARNINGS
General Business
5 mins to read

Villa Maria enters increasingly popular RTD space

Category leader Part Time Rangers recently sold to a US liquor giant.

Andrew Bevin Fri, 16 Oct 2020

Villa Maria is attempting to capitalise on the ever-growing seltzer space with a wine-based seltzer.

The concept of fresher ready-to-drink (RTD) alcohol products is well established in the US, where seltzer brands such as White Claw have gained a cult following.

Seltzers can be made one of

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Andrew Bevin Fri, 16 Oct 2020
Contact the Writer: andrew@nbr.co.nz
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Villa Maria enters increasingly popular RTD space
General Business,
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