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General Business
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VC and creative agency partners seek $10m for Brand Fund 2

Previously Unavailable and Icehouse Ventures say they're proving the case for marketing-driven valuations.

Simon Pound of Brand Fund 1, Previously Unavailable and New + Improved Ventures.

Will Mace Wed, 18 Dec 2024

Creative agency Previously Unavailable and Icehouse Ventures have launched a $10 million fundraising drive for their second Brand Fund, after the first raised $4.2m and began deploying capital into 15 early-stage businesses over the past year.

Brand Fund 1’s portfolio companies include the likes

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Will Mace Wed, 18 Dec 2024
Contact the Writer: william@nbr.co.nz
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VC and creative agency partners seek $10m for Brand Fund 2
General Business,
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