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Test driving the BMW lifestyle

A peek behind the marketing of premium cars.

Reweti Kohere Fri, 11 Oct 2019

Helicopter rides were on the cards but Auckland rained on everyone’s parade. Not to worry though – BMW had chauffeurs drive us anyway.

Last month, the Kiwi subsidiary of the German multinational automobile company invited a group of nine from the media out to northwest Auckland to peek at

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Reweti Kohere Fri, 11 Oct 2019
Contact the Writer: reweti@nbr.co.nz
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Test driving the BMW lifestyle
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