Supermarkets ‘weaponising’ data against suppliers, experts say
As Foodstuffs seeks to merger its North and South Island operations, suppliers and industry commentators warn the duopoly’s massive data haul will be further concentrated.
Supermarkets are increasingly demanding suppliers buy data that supermarkets have already collected.
Many shoppers know loyalty cards are a data harvesting exercise for supermarkets, but perhaps less known is that supermarket suppliers are increasingly expected to buy a version of duopoly-generated data to use in negotiations with those same supermarkets – or risk their products being cut or
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