Social forces as formidable as the computer game Fortnite, non-rugby-loving new-New Zealanders, and even helicopter mums, are all part of the battle that rugby is facing for the hearts and minds of young kiwis, according to rugby honchos.
Outgoing NZ Rugby chief executive Steve Tew and chair
Want to read more? It's easy.
Choose your best value subscription option
Student
Exclusive offer for uni students studying at a New Zealand university (valued at $499).