Soft teens make rugby a hard sell, Steve Tew says
NZ Rugby says it's a battle interesting a new generation in our national game.
Social forces as formidable as the computer game Fortnite, non-rugby-loving new-New Zealanders, and even helicopter mums, are all part of the battle that rugby is facing for the hearts and minds of young kiwis, according to rugby honchos.
Outgoing NZ Rugby chief executive Steve Tew and chair
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