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RIP Raymond the little green car: Kiwibank takes new tack

Bank's branding revolution jettisons its irreverent charm to reach a more sophisticated place.

Dita De Boni Wed, 11 May 2022

KiwiSaver fund Simplicity chief executive Sam Stubbs earlier this year described Kiwibank as a “one-armed boxer in a ring with four heavyweights” – aka. the bank’s giant Australian competitors.

In his estimation, Kiwibank has always fought for market share with one hand tied behind its

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Dita De Boni Wed, 11 May 2022
Contact the Writer: dita@nbr.co.nz
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RIP Raymond the little green car: Kiwibank takes new tack
General Business,
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