Radar 2018 Profile: Café style breakfast with Vogel's cachet
Picture a berry cereal where blackcurrant juice soaked into the grains produces a bright red product.
Quick facts
- Manufacturer of Vogel’s branded cereal range
- Pioneer Capital owns 61%, Justin Hall and Vicky Taylor own 29%
- Turnover in excess of $20 million
- Set up in 2005
- Based in Auckland
When Justin Hall was nutting out the strategy for Smartfoods he would visit various
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