What’s at stake: Deloitte NZ creatives won the bid by Deloitte agencies around the world to create a campaign to run up until the Olympics in Paris later this year.
Background: Deloitte is one of the top tier sponsors of the Olympics, but is giving that sponsorship in the form of ad/marketing and 'transformation' work rather than its usual services. It has doubled its revenue since introducing Deloitte Digital, which includes creative services, in 2016.
Main players: Deloitte, Deloitte Digital NZ, Dan Wright, Ahmad Salim, Colenso BBDO.
The 2024 Paris Olympics come at a time of extreme geopolitical tension in the world – but a pair of New Zealand creatives hope they've hit upon a campaign for the event that will uplift people across the planet despite the gloomy backdrop.
The distinguishing thing about the campaign – which will
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What’s at stake: Deloitte NZ creatives won the bid by Deloitte agencies around the world to create a campaign to run up until the Olympics in Paris later this year.
Background: Deloitte is one of the top tier sponsors of the Olympics, but is giving that sponsorship in the form of ad/marketing and 'transformation' work rather than its usual services. It has doubled its revenue since introducing Deloitte Digital, which includes creative services, in 2016.
Main players: Deloitte, Deloitte Digital NZ, Dan Wright, Ahmad Salim, Colenso BBDO.
