What’s at stake: While India has emerged as a key growth market for NZ tourism, there needs to be a focus on bringing tourists into the country during off-peak seasons.
Background: Tourism NZ research shows fewer people are actively considering NZ as a destination.
Main players:Tourism NZ, Rene de Monchy, Tourism and Hospitality Minister Matt Doocey.
The total pool of international visitors actively considering New Zealand as a destination sits at 131 million people across its core tourism markets.
That sounds like a lot of people, but it’s down 14% on the almost 150 million who were mulling a trip down under pre-pandemic, according to data
Want to read more? It's easy.
Choose your best value subscription option
Student
Exclusive offer for uni students studying at a New Zealand university (valued at $499).
What’s at stake: While India has emerged as a key growth market for NZ tourism, there needs to be a focus on bringing tourists into the country during off-peak seasons.
Background: Tourism NZ research shows fewer people are actively considering NZ as a destination.
Main players:Tourism NZ, Rene de Monchy, Tourism and Hospitality Minister Matt Doocey.