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No more ‘value judgments’ for targeting tourists – Matt Doocey

India has moved into the top 10 of international tourists, while Government shifts focus away from selling to ‘deserving’ visitors.

Tourism and Hospitality Minister Matt Doocey.

Key points
  • What’s at stake: While India has emerged as a key growth market for NZ tourism, there needs to be a focus on bringing tourists into the country during off-peak seasons.
  • Background: Tourism NZ research shows fewer people are actively considering NZ as a destination.
  • Main players: Tourism NZ, Rene de Monchy, Tourism and Hospitality Minister Matt Doocey.

The total pool of international visitors actively considering New Zealand as a destination sits at 131 million people across its core tourism markets.

That sounds like a lot of people, but it’s down 14% on the almost 150 million who were mulling a trip down under pre-pandemic, according to data

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Brent Melville Fri, 10 May 2024
Contact the Writer: bmelville@nbr.co.nz
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Key points
  • What’s at stake: While India has emerged as a key growth market for NZ tourism, there needs to be a focus on bringing tourists into the country during off-peak seasons.
  • Background: Tourism NZ research shows fewer people are actively considering NZ as a destination.
  • Main players: Tourism NZ, Rene de Monchy, Tourism and Hospitality Minister Matt Doocey.
No more ‘value judgments’ for targeting tourists – Matt Doocey
General Business,
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