close
MENU
Hot Topic Hawke’s Bay
Hot Topic Hawke’s Bay
General Business
10 mins to read

Marketing in a slowdown: the 2008 handbooks come out again

The 'godfathers of effectiveness' say keep emotive brand-building throughout.

Dita De Boni Tue, 07 Jan 2020

Just over 10 years ago, after the stock market crash of 2008, the advertising and marketing sector across countries and continents took an enormous tumble.

In the US, the overall ad market declined 13%, with newspapers declining 27%. In the UK, drops were less precipitous, of about 7%; globally

Want to read more? It's easy.

Choose your best value subscription option

Student

Exclusive offer for uni students studying at a New Zealand university (valued at $499).
Individual
Group membership
NBR Marketplace

Yearly Premium Online Subscription

NZ$499.00 / yearly

Monthly Premium Online Subscription

NZ$44.95 / monthly

Smartphone Only Subscription

NZ$24.95 / monthly

Premium Group Membership 10 Users

NZ$350+GST / monthly

$35 per user - Pay by monthly credit card debit

Premium Group Membership 20 Users

NZ$600+GST / monthly

$30 per user - Pay by monthly credit card debit

Premium Group Membership 50 Users

NZ$1250+GST / monthly

$25 per user - Pay by monthly credit card debit

Premium Group Membership 100 Users

NZ$1875+GST / monthly

$18.75 per user - Pay by monthly credit card debit

Yearly Premium Online Subscription + NBR Marketplace

NZ$499.00 / yearly

Already have an account? Login
Dita De Boni Tue, 07 Jan 2020
Contact the Writer: dita@nbr.co.nz
News tip? Question? Typo? Let us know: editor@nbr.co.nz
© All content copyright NBR. Do not reproduce in any form without permission, even if you have a paid subscription.
Marketing in a slowdown: the 2008 handbooks come out again
General Business,
82099
true